Most artists are not good at selling and this includes myself. I believe we artists need good, sound, practical advice on how to successfully sell our work. My problem is I can get my
work out there and I get interest in it however I don’t know how to close the sale. Many people don’t know how to buy art and it is up to us artists as salespeople to lead them to the purchase. I found a really good blog by Xanadu Gallery owner Jason Horejs at Red Dot Blog and I would say to take a look at it. He gives very usable. practical and common sense advice to artists on how to sell.
I have read some useless blogs giving advice to artists.
I’m not sure if these are simply old articles that are being rerun online but they give outdated information. One said the United States economy was weak and people are not buying as much art. If you were to believe this then you as an aritst would assume this to be true and you may be unmotivated to try to sell your art, This is just not true. People are buying more art now. (150 billion dollars a year are being spent on art just in the United States alone!) I see that the economy is getting stronger and the design and creative fields are thriving currently. People are spending money on art and decor. I go out and talk to people to find out what is truly going on. People are spending money on decorating their homes and offices. Don’t believe everything you read (especially the negative).
A set of books I found helpful on how to sell art are written by artist Jack White. His books are written in simple language and are filled with useful information. Even though the artist is no longer living and these books are a few years old they are still extremely relevant.
Selling is an art and a skill.
Selling can be learned. Don’t expect to be perfect the first time out but keep at it and you will become a success at selling. When you find something that works do more of it. Notice your weaknesses and work on those areas. I know I am weak at closing the sale. I am working on getting better at this,
Just as in art you put the time in to learn to draw, paint and create shouldn’t you put the effort and time into learning how to sell?
Thank you for reading and come and visit me at www.kristengrunewald.com